Every business striving for a profitable future in this day and age maintains some sort of online marketing presence. Today's buyers depend increasingly on online search to pinpoint what they want and where to get it, making inbound marketing strategies such as websites, blogging and social media critically important for turning leads into customers. But is it better to turn all of these efforts over to a digital marketing agency, or should you keep some of them in house?

When you own a business, your logo is as much a part of your brand identity as you business's name. In fact, sometimes the logo is all you need. Think about all of the different companies you could identify by logo alone, even if the name wasn't given to you. You want your logo to be just that distinctive and memorable. But how will you come up with the perfect logo?