Market research plays an important role in helping modern companies gain greater success. It is the goal of any market research project to identify what target consumers want, feel, and engage with on a daily basis.
The information gathered through good market research can help improve product development and make a company more profitable over time. In order for your next market research project to be a success, you should follow the five stages of project management.
1. Define the Issue
The first stage of any market research project is determining what issue needs to be addressed. Defining the issue from the very beginning will help to guide the overall design and execution of your research plan and ensure that you don't stray from your objective throughout the research process.
2. Establish Your Approach
After defining the issue that you want to address through your research project, you must establish your approach to the project itself. This stage includes making decisions on sampling methods, formulating a hypothesis, and identifying a target audience.
You will also design your research method at this time. If you plan to utilize a survey, this stage of the market research project management process will include the development of questions that will result in the right kind of feedback.
3. Collect the Data
Once you have finalized and tested your research method, you can begin the data collection stage of your project. Data collection can be achieved by using direct mail, email messages, text messages, or in-person contact to encourage target consumers to participate in your project. All of the answers that are returned should be compiled to make analysis easier.
4. Analyze the Data
Depending on the complexity of your research method, you will either analyze the collected data yourself or work with a third party to complete the analysis process. Raw data must be compiled and evaluated using advanced software programs to generate usable data. Only after the analysis is complete will you have information that can be used to direct the actions of your company in the future.
5. Take Action
The final stage of market research project management is the development of an action plan. Your action plan should include a summary of your findings during the analysis stage. These findings can be applied to real scenarios that your company is dealing with to help improve your standing within the consumer market. If you don't take action, all the other stages of the project management process will be wasted.
Contact a local market research service, such as Eastcoast Research, to learn more.Share