Are you wondering whether to include TV ads expenditure in your marketing campaign? Even with people changing the way they consume media, TV is still a powerful platform. People have not stopped watching TV, but they've changed the way they watch. Advanced TV advertising solutions enable the delivery of your marketing messaging on addressable TV, connected TV, or programmatic TV. Here are several reasons TV advertising should still be on your marketing plan:
Instant Reach to a Mass Audience
You can reach millions of TV viewers overnight or in a few days. For example, news advertising has always been a favorite for marketers for a simple reason; they can reach millions of viewers watching the news. It is probably the fastest way to develop brand awareness.
There is a mistaken belief that one cannot target audiences well on TV, but this is far from the truth. You can target your audiences depending on what they are watching, when, and how they are watching it. For example, if you are a cereal maker, you know you can best capture your target audience at breakfast hours. If you are selling teenage sneakers, you target audiences watching popular teen TV series.
Enjoy the Advantages of Video
Video format works very well because it combines images, video, and messaging.TV advertising solutions enable you to tell the story of your brand or product. You can create empathy and connect faster with your audience.
A good TV ad can grab attention and retain it long enough to tell your story and create emotions. It also shows the visual persona of your brand; fun, serious, youthful, etc. Video also crosses language barriers, which gives you a global reach when you use digital streaming platforms.
Create Credibility Fast
TV ads have more credibility than other platforms because people are accustomed to seeing big brands on TV. For example, when using advertising solutions, your ads will appear alongside all the big brands in America and beyond. Your target audience will give your ad more credence since they assume you must be established enough to compete among the giants.
Drive Audiences to Your Online Platforms
TV advertising solutions are very useful in driving audiences online. A good TV ad with your website address or social media handles invites curiosity. You can then use different lead nurturing tactics to convert these website and social media visitors. Since it is a mass media, it has the potential to grow your online audiences faster than paid digital ads.
Would you like to see quick brand awareness and growth of your customer base? Then, talk to your marketer about TV advertising solutions.Share